As a dealer for the largest and most respected digital sign manufacturer in the world, Daktronics, Quick Signs is the leading provider of digital signage in our area. We have the knowledge and experience to match the perfect size and resolution sign to your location and marketing program. We can also arrange for the installation and training on your new digital sign to make sure it is working properly and effectively.
Are you wondering if a digital sign can increase your business? The fact that digital signs increase sales when programmed to run effective content is undisputed. But exactly how does a digital display increase sales? Here are just a few of many reasons why digital sign owners experience an increase in business after installation.
- A display gives you the ability to reach your front-door audience. According to the Small Business Association, 50% of sales come from signage and 85% of sales come from within a five mile radius.
- Unlike TV, radio, and newspapers, digital sign ads reach customers close to the point of sale.
- Do you have surplus product or some other unexpected event? Take advantage of it by immediately changing the message on your sign to attract customers.
- A digital sign can target many different demographic groups with a variety of goods and services.
- Digital displays trigger impulse buying, and studies reveal that 67% of shoppers buy on impulse. We are an image-based culture, and people passing by notice the changing graphics on digital signs.
As the only advertising medium you will ever completely own and control, think of all the ways you can use your digital sign. With the easy-to-use included software, you can create and schedule content that increases sales. Here are a few suggestions:
- Promote sales, specials and seasonal items.
- Schedule different messages to sell various goods and services to different audiences depending on the time of day, day of the week or month of the year. For example, you can target senior citizens in the morning, students when school lets out, and shoppers for daily or holiday specials.
- Challenge your target audience to take action (mention they saw your ad for a 10% discount).
- Interact with your community by running public service messages or displaying time and temperature.
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